Qatar First Bank (QFB), authorized by the QFC Regulatory Authority, has appointed Allen International, a UK-based strategic brand and retail consultancy, to create a concept for its first branch. The branch will communicate the Bank’s new positioning and create an icon for the QFB brand by enhancing its profile amongst its High Net Worth and corporate clients in Qatar and the MENA region.
The new branch will be located in Suhaim Bin Hamad Street in Al Sadd area, and is expected to open in the third quarter of 2013. It is part of QFB’s strategic plans to become an independent Shari’ah-compliant financial institution offering a full suite of products and services, especially to Ultra High Net Worth Individuals.
To fulfill the brand promise “Unique Perspectives”, the new branch concept aims to create a customer-centric environment which offers premium service, advice and support to QFB’s Ultra High Net Worth clients in a relaxed space that evokes trust, professionalism, discretion and exclusivity.
The proposed design will convey modernity built on traditional foundations. Design elements of the branch will combine architectural cues, grand spaces and craftsmanship with elements of contemporary designs that QFB’s elite clients will have experienced in high-end luxury venues. The iconic QFB branch will be a blue-print for future QFB banking environments in all respects and promises to become a favorite destination for those who wish to conduct financial transactions in comfortable and opulent surroundings.
QFB is the new name for Qatar First Investment Bank. This change in name reflects the growth of the Bank beyond investment banking, moving forward to a Shari’ah-compliant financial institution offering a full suite of products and services. QFB will continue to play a focal role in the investment banking space. Since inception, QFB has successfully generated profits annually and followed a progressive dividend policy for its shareholders. In addition to the opening of the new branch, QFB’s plans include introduction of wealth management services, continuation of seeking lucrative investment opportunities in the target sectors and geographies and also listing on the Qatar Exchange.